Unpacking Links Concerning E-Service and Repeat Online Purchases: Mediating Role of Online Shopping Experience and Adjusted Satisfaction

Abstract

This paper discusses the strategies adopted by e-commerce businesses to encourage customers to repurchase their products online. The study conducted a cross-sectional analysis of 300 independent sample respondents to examine e-service quality, online repurchases, consumer experience and satisfaction. Empirical findings of study describe significant results. This study provides valuable insights into the key concepts that contribute to customer loyalty and can aid in the development of effective models for online repurchasing of quality green cosmetic brands.