Unveiling the Impact of FinTech Adoption on Financial Performance in emerging economies

Authors

  • Sahrish Taj National College of Business, Administration & Economics, Lahore, Pakistan. Author

Abstract

The onset of Financial Technology or commonly known as FinTech has brought innovations in the finance sector in touch with innovation to enhance its effectiveness, efficiency and buyer experience. Thus, the role of customer satisfaction in moderating the relationship between FinTech adoption and financial performance of banking was the focus of study. Moreover, paper aims to identify links among customer satisfaction and FinTech financial performance solutions. According to this paper, from the Resource-Based View (RBV) perspective, statistical data obtained from 420 bank’s clients with the help of a structured questionnaire were processed through Structural Equation Modelling (SEM). The studies reveal that FinTech significantly facilitates the relationship between customer satisfaction and financial performance. From the foregoing, the implications for published research for the financial institutions interested in adopting FinTech as the course to make more competitive.

 

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Published

24-05-2025

How to Cite

Unveiling the Impact of FinTech Adoption on Financial Performance in emerging economies. (2025). International Journal of Social and Business Studies , 2(1), 77-93. https://ijsbs.com/index.php/home/article/view/25