Implications of the Internet of Things on the Satisfaction of Employees from the Perspective of Pakistani Market

Abstract

A study will be carried out in order to determine the extent to which the Internet of Things (IoT) has a role in predicting the level of satisfaction experienced by employees working in Pakistani online retail establishments. The information will be gathered through the use of a questionnaire, and it will be analysed with SPSS and AMOS. The study will have a total of 365 participants that will take part in it. The research would make a contribution to the existing literature on the internet of things and the satisfaction of employees in marketing literature. With the Internet of Things (IoT) becoming more accessible to the general public, businesses are increasingly considering the implementation of IoT solutions in an effort to boost the level of pleasure experienced by their customers. Additionally, it was discovered that the Internet of Things (IoT) was able to considerably forecast the expectations of employees and mediated the effects that it had on employees' expectations. For the purpose of giving a more comprehensive knowledge of the interaction between Internet of Things and relationship marketing, this study fills a gap in the existing body of literature.